Link Round-Up: Employer Branding
Employer branding is not just an HR buzzword anymore. The best (and most attractive) companies in your space probably invest a good chunk of change into creating and marketing their employer brand. And it works.
You don’t need to match their money to attract talent away, you just need the right strategy. Here, we have curated some great tips and strategies from recruiting blogs this month:
James Ellis presents four major ways you might be messing up your employer brand. First up: Trying too hard to be something you’re not. Turns out, candidates and on-boarded employees can see through your more...aspiration branding. (Check out his podcast here).
Here’s a beginner’s guide to employer branding from the Job Network. It offers five strategies for getting started developing your employer brand, which will help any entrepreneur understand their underlying culture and use it to create a positive and effective brand strategy.
It can be hard to understand the different ways you should treat employer branding and recruitment marketing. The team at Greenhouse.io lays it all out for you in this blog with lots of helpful graphics.
Undercover Recruiter offers a podcast (with a written summary if you don’t have the time to listen) about Employer Branding best practices. If you don’t think that storytelling has a role in recruitment, then this is a must-listen.
The author of this HR Technologist article argues that employer branding is more than an HR initiative, it’s an essential business initiative. Hop on board with what the top players are doing in 2018 to make their employer brand stand out.