Social Media and Millennials: Tips for Judging Each Platform
LinkedIn profiles are a great place to start a job search. They offer a brief snippet of a candidate’s personal and professional history and goals. Most of the time, they just confirm what you already know about someone’s qualifications for a role. If you’re using Linkedin exclusively for vetting in the hiring process, it’s time to stop. You are missing out on the valuable information candidates put out on other mediums.
Many recruiters already know this. A recent study by Simply Hired found that 29% of hiring managers look at an applicant’s LinkedIn profile, while 38% search for other social media accounts. If you aren’t looking beyond LinkedIn for information on your candidates, then you’re missing out on a wealth of information. Especially with younger candidates, Facebook, Instagram, and Twitter profiles offer insight into a person’s background and personal growth.
Instagram: A Picture’s Worth 1,000 Words
55% of young adults regularly post to Instagram. Luckily for you, Instagram feeds can offer more concise information about a person's interests and hobbies than other sites. Why? Instagram feeds are less cluttered with likes, shares, and tags. On Instagram, you get a direct curation of what a candidate views as important enough to share about their life, causes, and goals.
Compare the photos and hashtags a candidate posts to your own company culture to determine how a candidate will fit with your office. For example, if your company takes a quarterly fishing trip, knowing that your candidates don’t shy away from the outdoors can be a plus.
Checking out a candidate’s Instagram feed also gives you the opportunity to establish common ground during correspondence and interviews.Mention ways that your culture helps employees further interests that you’ve noticed in their feed. Talk about your own personal experiences that gel with theirs. Use the opportunity to insert a little bit of human touch into the hiring process.
Facebook: Likes, Shares, and Comments
For many young people, Facebook has become less and less of a place to post their own thoughts and opinions, and more of a place to share and comment on viral posts, articles, and memes. When skimming a candidate’s Facebook profile, you’ll want to pay more attention to what they are sharing and tagging than what they are actually posting.
You want to make sure that your potential employees aren’t aggressive or offensive online- that could be an early indicator of a toxic employee that you might not pick up on in an interview.
On the professional front, pay close attention to how they interact with industry-related content. Do they share opinions on shifting trends or interact with coworkers outside of business hours?
Twitter: Professional or Personal?
How you should approach a candidate’s Twitter page depends significantly on how they use the site- personally or professionally. Candidates that have spent a few years in the industry and are involved in customer-facing roles like sales and marketing are more likely to keep a professional Twitter page.
Professional Twitter pages are a great way to see how a candidate engages with Industry news, other brands, and peers. A little sleuthing here will help you understand how a person’s current role and goals will fit into your mission and values.
However, you can’t expect everyone’s Twitter feed to be industry-facing like their Linkedin Page.If their page has more of a personal lean to it, take note of the brands they follow and engage with and ask what they like about them in the interview.
What About My Page?
Social media “stalking” goes both ways. How is your marketing team presenting your employer brand? Make sure that there are posts that involve your employees, their experiences, and the benefits of working at your company. Candidates are just as likely to check out YOUR social media pages before even applying. In fact, Talent Works found that 59% of candidates last year reported using social media to research a company before applying. Make sure that you’re putting your best foot forward on all of your accounts to make sure you’re not missing out on talent.